So, You Wanna Own A Record Label?
In This Review
Owing a record label goes beyond liking a particular young talent and then deciding to spend your money on his music project. Every business needs ideas and experience, which is why you need consultancy.
What do you do if you want to invest in an upcoming artiste? How do you promote the young talent till he or she gets acceptance? Is it enough to have a lot of money at your disposal? Who should you work with, and who should make up your team? These questions and more are likely what I’ll be answering with this article.
What do you do if you want to invest in an upcoming artiste?
You need to be rich! As simple as that is, it cannot be overemphasized. Money is essential and guarantees that you might succeed, especially when you have the right strategy and team.
The mistake people make is believing there is a known ritual to how superstars are made. I have heard stories of very influential people venturing into music and did not make it as a superstar at the end of the day. I am talking about millionaires with money, money to spend and bribe, or what have you. Even though money is quite vital, it is not the only guarantee that you will succeed in the music business. I am trying to say that even though there is no guaranteed way to make sure an artiste blows up, there are still boxes that are needed to be checked, and when these boxes are checked correctly, there is almost nothing getting in the way of great acceptance for the artiste.
What are the mistakes that people with money make? They want to be self-reliant. They see an artiste on MTV and think that all they need to do is have a properly mastered song. Get a top-class video, and then send it to MTV.
Well, anybody can get on MTV. Let’s say; anybody with money can get on MTV. What guarantees longevity and acceptance should be something to consider. This leads us to the first task as a record label owner. How do you know your artiste or his or her song is acceptable? What if you have one of those confirmation biases? Just because you like him or her and his or her song does not mean the next person might like it. Thank God for rebranding; you do not have to discard things you like anymore.
Before we move into this, I must quickly add our reasons. First, every new artist might require some rebranding. But most artists have made it without changing things about themselves because they sell themselves naturally. People are naturally talented and also come with pleasing personalities and gestures. In this case, you can focus on the marketing of the artist. But in a situation where you nurse the wish to promote a particular artiste and maybe after a few surveys you realize that he or she is not readily acceptable, if you do not want to dump them for a more acceptable artiste for some weird reasons, then its time for some significant rebranding.
Rebranding can go from just changing how you dress to changing how you write your songs. You can decide the exact type of rebranding your artiste might need from the little survey you should carry out.
How do you promote the young talent till he or she gets acceptance?
Break out song:
What are the qualities of a breakout single? It must be catchy. The survey we talked about up there should include your break-out single. Let people listen to it and tell you how catchy or not the song is. Your break-out song is critical to avoid trying to repair a sad fist impression. An excellent first impression in the music industry is an excellent omen. People who come in with a bad song have a rough time getting back on the good side of the consumers.
Now that you are confident that your artiste and the song are very acceptable. Let’s move to promotion; back in the day, almost everything was analogous. People read newspapers rather than browse their screens, billboards were significant, and appearance at local clubs gave you the upper hand. Things are not so far from these things; we have moved more to digital. We have the internet, and over the last two decades, the internet has proven to be an essential area of publicity.
Since anyone can get on the internet to establish themselves, how do you and your artiste stand out? You would need a Google My Business page for your business or a record label. This is one of the most crucial listings you can get online to establish your business. And for your artiste, you would need a Google Knowledge Panel. Your business would need as many business listings as possible to establish a place for yourself on the internet. Hiring a social media manager or an SEO expert for this aspect is advisable.
We have great social media platforms; ensure you are on as many as possible. These social media platforms have ads feature you can take advantage of. I will write a different article on how to get verified on social media platforms.
Never underestimate the power of social media influencers; the goal is to reach more and more people. You can utilize ads, but that can be very restrictive. But when people bump into your ads and, at the same time, remember that a particular famous influencer talked about you and your music, it leaves quite the impression. The repetition of this can have a tremendous effect.
Taking Advantage of the Majority
What do you know about Tiktok and Twitter trends? Well, those are one of the most effective ways to use the internet to harvest stardom. This is engaging people into engaging in your thing. There are agencies you can award this contract to; having you trend on Twitter for days can give you a significant edge, especially with that catchy music.
Tiktok trend: There are also agencies to employ that will have most Tiktok users use your song and eventually make it a trending sound on TikTok. When a thousand people use your song on TikTok, it automatically becomes a trending sound. As soon as it becomes a trending sound, the possibility of one million people jumping on the trend is endless.
Is it enough to have a lot of money at your disposal?
No. It is not enough to have enough money at your disposal. You need a great team; who is your graphic designer? Who is your video editor? Do you have an in-house studio? Who works as your PR? Your social media account manager is an essential part of the team. You can spend all the money on the wrong things and the wrong team. Make sure to work with trusted hands. You also need to know about what you’re doing or getting into. A little consultancy will not hurt.
Who should you work with, and who should make up your team?
You can choose to work with known names in sound engineering. However, you will still need your label studio unless you are buoyant enough to take one of these industry producers as your in-house producer; you can decide to train one of your producers in a big music school. Everything should be professional.
Social Media Manager
A social media manager should be responsible for your presence online. He or they should place you in the right places and make sure you and your music are readily available on the SERP.
An artiste manager will project your artiste in the right direction. The tours and most important places to make an appearance depend on your genre and demographics.
Feel free to reach out to us for a quick consultancy session.