All We Know About Amina Muaddi, Biography, Career, Scandal
In This Review
Amina Muaddi., a known name in the fashion world was born in Romania to a Jordanian father and Romanian mother. Shortly after, her family relocated to Amman. Her parents split when she was six and she returned to Romania with her mother, where she spent most of her childhood.
36-year-old Amina has become Hollywood’s go-to woman for new footwear.
The designer and entrepreneur is known for creating a range of shoes for a number of celebrities under her brand, which is named after herself. Amina grew up in Italy. The talented designer has experience as a celebrity stylist as well, but her full focus has been on shoes since 2012.
Amina co-founded the Milan-based shoe brand Oscar Tiye, but she always wanted to have her own label. By 2017, she had a full-fledged line of designs.
Profiling Amina MuaddiA Quick Glance At Amina Muaddi
|Full Names||Amina Muaddi|
|Year Of Birth||1986|
|Popular Customers||Kylie Jenner, Rihanna, Asap Rocky, Dua Lipa|
|Awards||Footwear News Achievement Awards 2018 and 2019|
|Company Name||Oscar Tiye|
Amina Muaddi’s Rise Couped From Vogue Magazine
Amina Muaddi the brand is one of the most in-demand footwear labels on the fashion radar. Launched just over a year ago, with model Tina Kunakey fronting the campaign at the same time as she said “I do” to French actor Vincent Cassel, the label was practically a buzzword. As the buzz skyrockets, Muaddi is grateful but mindful. “We could have bigger numbers, but I think it’s fundamental today not to oversell or overdistribute,” she comments. “We are lucky because everybody wants our product, but we don’t want to give it to everybody. My client needs to feel like what she owns is luxurious and unique and not everyone can have it.” Case in point: the Begum glass shoe was so successful that she purposely removed it from the Fall collection.
The designer and entrepreneur remembers telling her mom, at nine years old, that she wanted to be in fashion. “I was into fashion because of her; she was very chic, with a big shoe closet, and she dressed me very well,” she recalls. She was attracted to the allure of magazines and considered styling but ultimately decided on a design. Muaddi started making shoes at 26, cutting her teeth as co-founder and creative director of footwear brand Oscar Tiye. She’s also partnered with Alexandre Vauthier, making the shoes for his collections for the past few seasons.
Now, with Amina Muaddi, she is crafting a world, under her name, exactly as she wants. The shoes are sexy and slinky and run the full gamut of footwear, including sling-backs, pumps, boots, and mules, but omitting flats and sneakers. They are intrinsically fun, some coming in neon PVC, or hologram colors while appearing always sophisticated. The signature pyramidal heels offer a side of eccentricity that makes the shoes instantly recognizable and special. Rihanna chose them for her groundbreaking Savage x Fenty show. Like Christian Louboutin or Manolo Blahnik before her, Muaddi has her finger on the pulse of the culture of now. Unlike Blahnik, who had Sex and the City as his shop window, Muaddi’s clients aspire to her specifically, though she does spread her aura via celebrities who happily post photos of themselves wearing her shoes – cue Rihanna, Dua Lipa, Kendall, and Kylie Jenner, and Rosie Huntington-Whiteley. Muaddi calls them #Aminasladies and in fashion, it’s wholly refreshing to see grown women not referred to as girls.
Amina Muaddi’s Career
Muaddi gained an interest in designing footwear and moved to Riviera del Brenta to learn about the trade, working with artisans and suppliers. Upon returning to Milan in 2013, Muaddi co-founded the luxury label Oscar Tiye, which was featured that year during Milan Fashion Week. She then moved to Paris and worked with Alexandre Vauthier as a designer on his footwear line.
In 2017, the designer left Oscar Tiye and launched her eponymous brand. Her pieces have been worn by the likes of Bella and Gigi Hadid, Kim Kardashian, Kylie Jenner, and Rihanna.
In 2018, Muaddi was hired by Rihanna to design footwear for Fenty and their first collection was launched in July 2020.
In December 2020, she collaborated with rapper A$AP Rocky on a collection. She was a member of the jury of the 2020 Vogue Fashion Prize.
RIHANNA’S FENTY REACHED OUT TO AMINA
Amina was introduced to Rihanna through Jahleel Weaver, the singer’s stylist
The musician soon fell in love with Amina’s designs and even enlisted her to design shoes for her Fenty drop in 2020.
“Fenty reached out to me because Ri liked what I did and she was wearing my shoes and rocking them flawlessly,” Amina told Harper Bazaar in 2020.
Praising the singer in another interview with Vogue in 2019, Amina said: “She’s such a nice person. She sent me some Fenty clothes when she launched her own label – I feel amazing when I’m wearing them. There’s that swagger, you feel like you are channeling Rihanna.”
Dua Lipa and Kendall Jenner are among other celebs who love Amina’s signature kick-flare heels.
Amina Muaddi’s Scandals(s)
Amina Muaddi was accused of splitting Rihanna and Asap Rocky.
Louis Pisano, an influencer and fashion commentator who on Instagram ignited social networks with a sizzling message on the 14th of April 2022
“Rihanna and ASAP Rocky have split. Rihanna broke up with him after she caught him cheating with shoe designer Amina Muaddi,” stated the comment on his account @LOUIS_VIA_ROMA.
- Footwear News Achievement Awards: Award for Launch of the Year (2018)
- Footwear News Achievement Awards: Designer of the Year (2019)
- Ferla, Ruth La (2019-12-03). “Her Fans Want to Walk in Her Shoes”. The New York Times. ISSN 0362-4331. Retrieved 2021-07-01.
- “How Amina Muaddi, Hollywood’s Favorite Footwear Designer, Masters Eclectic Style”. Vogue. Retrieved 2021-07-01.
- Eytan, Declan. “Sex Sells: The Emerging Designer Behind The Hottest Heels In Hollywood”. Forbes. Retrieved 2021-07-01.
- Davis, Jessica (2020-07-28). “How Amina Muaddi became an It-brand loved by Rihanna”. Harper’s BAZAAR. Retrieved 2021-07-01.
- “Parisienne style inspiration: Inside the wardrobe of Amina Muaddi”. Vogue Paris (in French). Retrieved 2021-07-01.
- Prescod, Danielle (2014-09-24). “Oscar Tiye Shoe Designer Shows Us Milan Fashion Week”. ELLE. Retrieved 2021-07-01.
- Mundigo-Moore, Isabel. “These Party Shoes Are So Epic They Even Sold Out in Lockdown”. Who What Wear. Retrieved 2021-07-01.
- “Meet the Jury of the 2020 Vogue Fashion Prize, Powered By NEOM”. Vogue Arabia. 2020-10-29. Retrieved 2021-07-01.
- Moolman, Kristin-Lee; K, Jacob (2020-11-12). “Haunting Fashion in the Scottish Highlands”. The New York Times. ISSN 0362-4331. Retrieved 2021-07-01.
- “Bella Hadid Wore Amina Muaddi’s ‘Favorite Shoes’ on the Alexandre Vauthier Runway”. www.yahoo.com. Retrieved 2021-07-01.
- “Kim Kardashian completes daring look with Amina Muaddi heels”. Arab News. 2021-06-14. Retrieved 2021-07-01.
- “Kylie Jenner spotted in Amina Muaddi designs”. Arab News. 2021-06-17. Retrieved 2021-07-01.
- “‘Everything you think Rihanna would be, she’s that’ – Fenty insiders tell all”. The Guardian. 2020-07-14. Retrieved 2021-07-01.
- “Amina Muaddi And A$AP Rocky’s AWGE Just Collab-ed On A Dynamic Collection”. Harper’s Bazaar Singapore. 2020-12-15. Retrieved 2021-07-01.
- Hong, Sarah; Summits, W. W. D. (2018-06-18). “2018 Footwear News Achievement Awards”. Fairchild LIVE. Retrieved 2021-07-01.